You’re stuck at a light and your eyes begin to dance from car to car. You take notice of a vehicle that looks like the beginning stages of a papier-mâché project. He drives away. You recall the image of the vehicle but but not a single detail. Thirty-seven bumper stickers and you can’t remember a […]

My name is Erik and I’ve always felt comfortable discussing deeply personal moments of my life with others. Perhaps it’s a type of therapy, a way to alleviate the guilt that I often feel I carry. I’m about to do it again, right now. Not everyone is comfortable with this kind of vulnerability. If that’s you, […]

The force of the heart is a formidable one. Few that attempt to challenge it come away victorious. Last Thursday was a beautiful evening in Buffalo, N.Y. Windows down, radio up and without a hurry I waded into a large traffic circle. Thud. Apparently the kid behind me was enjoying the scene a little too much. He […]

There is something you know better than almost anyone else.  This is great, but sometimes our expertise gets in the way. Heart disease is the leading killer of Americans. It’s pretty important to get regular checkups from your doctor for vitals such as your blood pressure*. Check out these four blood pressure readings below. 185/110 […]

Attention is a precious commodity. Most everybody wants it but any one person only has so much to give. Sometimes, in the event of a hurricane or stock market crash, attention is immediate. Attention rarely works that way, though. Michael Jordan spent years perfecting his craft before he became worthy of our attention. Attention is also […]

Walmart took off in part because it gave us access to everything in one place. More choices. More stuff. The pursuit of which is exceptionally American. It’s instilled in us from a very young age. What you have now is great but do you know what’s better? More of it, of course! Humans today are […]

Empathy means being able to feel or identify with the feelings and attitudes of another person. It’s usually a good thing to have. Sometimes we forget how instinctively empathetic we already are, though. On Easter Sunday a sophomore guard for the University of Louisville leaped in the air to contest his opponent’s jump shot. He […]

A hyphema is internal bleeding in your eye. It’s not good. A sudden and angry impact to your face can cause one of these. For me it was an overzealous 14-year-old boy named Skippy. I played first base and Skippy was playing second. It was in-between innings and I was throwing the ball around the […]

No matter what you do, someone will always find something wrong with it. We create advertising for our clients out of our identity development process. When it comes time to share that story with the world we always get a lot of positive feedback. That’s nice. The negative feedback isn’t as nice and we almost […]